Investor & Partner Library
Every document below is produced from one controlled register — the numbers on the website, in the PDFs and in the Excel model are the same numbers. Files carry controlled names and versions.
KILDE Company & Investment Brochure
The complete brand, market, business-model, financial and partnership opportunity in one editorial document.
Integrated Financial Model (Excel)
The diligence tool: 34 designed worksheets covering assumptions, gross-to-net, unit economics, cohorts, itemised OPEX, CAPEX and launch, inventory and containers, working capital, linked three-statement model, break-even and payback, ROI/ROIC, scenarios, sensitivity and live model checks. Opens on the executive dashboard behind a MODEL STATUS: OK gate — 16/16 checks passing at release.
All 34 worksheets
- 00 Cover
- 01 Read Me
- 02 Executive Dashboard
- Mobile Summary
- 03 Model Map
- 04 Control Panel
- 05 Assumptions
- 06 Source Register
- 07 SKU Master
- 08 Pricing Gross-to-Net
- 09 Unit Economics
- 10 Customer Cohorts
- 11 Channel Rollout
- 12 Sales Volume
- 13 Revenue Build
- 14 COGS
- 15 Freight Customs 3PL
- 16 Inventory Purchasing
- 17 Working Capital
- 18 Headcount
- 19 Marketing CAC
- 20 Operating Expenses
- 21 CAPEX Launch Costs
- 22 Funding Use of Funds
- 23 Monthly P&L
- 24 Cash Flow
- 25 Balance Sheet
- 26 Break-even Payback
- 27 Scenarios
- 28 Sensitivity
- 29 ROI ROIC
- 30 Valuation
- 31 Investor Returns
- 32 Model Checks
Brand Guide (PDF)
The single source of truth for the identity: foundation, story, logo, colour (HEX/RGB/CMYK/Pantone), typography with Office and Excel fallbacks, photography, packaging rules, digital and financial-document systems, tone of voice.
Packaging System (PDF)
The controlled specification of the approved Source of Life system: overview, front/side/back panels, product family, cap specification with the controlled statement, claims register and development-archive policy.
Health & Hydration Guide
The evidence-based hydration guide behind the Nutrition page — composition, occasions and honest claim status, with sources.
Investor Snapshot (EN)
The opportunity on one designed A4 landscape page: highlights, market, model, financials, use of funds, milestones, contact.
Investoroversikt (NO)
Samme énside på norsk — hovedpunkter, marked, modell, finansielle nøkkeltall, bruk av midler og kontakt.
Financial Summary
The 36-month model in eleven designed pages: assumptions, unit economics, projections, break-even, cash, scenarios, risks.
Distributor & Retail Sell Sheet
Two pages of trade facts: proposition, RRP, SKU and logistics data, wholesale and indicative margins, launch support, samples.
Data-Room Index
What the data room contains, section by section, with honest status labels and NDA access route.
Market Study
The published market analysis with source appendix — every claim labelled verified or estimate.
The Source of Life — Brand Presentation
The approved winning packaging and brand direction: concept, visual language, colour and typography, materials, retail proof and production roadmap.
Marketing, Launch & Growth Strategy
Three-phase market entry: pre-launch audience build, DTC launch and retention, retail expansion with velocity proof. Platform roles, content plan, paid-media protocol, ambassador programme, budget scenarios, KPI dashboard, 90-day plan.
From Beverage to Daily Ritual
The decision edition: eleven resolved strategic choices — the Everyday Upgrader, the Kl. 15 ritual, «Vi ses klokka tre», three launch formats, the frequency price ladder, five channels, the 90-day plan, budget scenarios, scale gates and the one-page management decision sheet.
Brand Overview
Logo, colour, typography, packaging system and imagery rules — the brand book, live.
Packaging Overview
The approved Source of Life packaging system: master cartons, four recognition assets, panel architecture, cap direction and verification status.
Norwegian versions: the Investor Snapshot is available in Norwegian today; the brochure and financial summary are English-first with Norwegian editions in preparation. On mobile, PDFs open in your browser’s native viewer — nothing downloads without your tap on Download.
