Tailored information for investors, distributors, retailers, venues and suppliers. Every enquiry below reaches the founder directly.
For investors
Investors
Seed round open; target NOK 2.0m (management proposal), instrument and valuation to be agreed with the lead investor. Full financial model, assumption register and supplier quotations in the data room.
Structured per channel; grocery wholesale ~NOK 12.5 (330 ml) vs NOK 24 RRP incl VAT
Estimate
Case / pallet
12×330 ml per case; ~150–170 cases per EUR pallet (format dependent)
Under verification
MOQ & lead time
From 1 pallet domestic; production lead 6–9 weeks + 5–7 weeks sea freight
Supplier quoted
Support
Launch marketing, POS assets, sampling programme, velocity data sharing
Planned
For retailers
Retailers
Category role
Premium natural hydration at a grocery price: NOK 19–24 (330 ml) and 45–55 (1 L) RRP incl VAT — roughly half the incumbent per litre, above the value tier in brand quality.
Placement & velocity
Chilled grab-and-go beside smoothies for 330 ml; ambient juice shelf for 1 L. Pilot gate: ≥4 units/store/week before national review. Estimate
Launch support
Sampling, POS kit, social amplification in store trading areas, and open sharing of DTC + outlet velocity data ahead of listing.
Shelf simulation · 330 ml facings + 1 L · RRP NOK 24 / 55
For gyms, saunas & hospitality
Venues
Cases at NOK 15/unit ex VAT (330 ml); venue retails at NOK 25–35 — strong fridge economics with a product built for your occasion. Standing replenishment or on-demand ordering; branded fridge and activation kit for launch venues.
The recovery ritual · sauna, ice bath, training
For suppliers & co-packers
Suppliers
Requirement
Specification
Product
100% single-strength coconut water, not from concentrate, no additives
Formats
330 ml Tetra Prisma-type with screw cap; 1 L same-profile with screw cap; blue-cap option quoted separately
Certifications
BRC or IFS required; EU Organic line for the Økologisk SKU
Shelf life
≥12 months ambient (24 months preferred)
Documentation
Full lab analysis per batch (incl. potassium), traceability to farm cluster, food-contact declarations incl. cap
Volumes
Trial: 1×20 ft container (mixed). Year 1: 3–4 containers. Growth per published model.
Cap status — controlled statement. The recommended launch direction uses a glacier-blue cap as a shelf-recognition asset. Final colour, material, MOQ, cost, food-contact compliance, recyclability and lead time remain subject to written supplier confirmation. The approved fallback is a white cap with controlled blue shoulder treatment.
