A Norwegian-born coconut water in resealable 330 ml and 1 litre cartons: one ingredient, no added sugar, designed for training, sauna and everyday hydration — priced for grocery, positioned as premium.
Coconut water is among Europe’s fastest-growing soft-drink categories, yet Norway pays roughly 2.2× Swedish prices for the identical leading product and no Nordic-branded challenger exists. Private label typically arrives as categories mature — the window is open now. Sourced
Asset-light: qualified Asian co-packers produce; a shared Oslo 3PL stores and ships; KILDE owns the brand, the specification, the data and the customer. DTC first for margin and proof, specialist outlets for presence, grocery entered with velocity data in hand.
A familiar morning. One questionable glass of tap water. And a refreshingly simple upgrade. KILDE turns an everyday choice into a more enjoyable daily ritual.
Base case from a 36-month bottom-up model. Every assumption is published on the financials page; the downside case — including its additional funding need — is disclosed, not hidden.
| Milestone | Status |
|---|---|
| Approved Source of Life brand direction | Complete · production artwork pending final supplier dieline |
| Market study — Norway, Sweden, Denmark, with source appendix | Complete |
| Supplier pricing — Vietnam/Thailand OEM, screw-cap formats | Supplier quoted · pre-RFQ |
| Company formation (AS) and trademark filing (Patentstyret + EUIPO) | Planned · funded by this round |
| Product laboratory analysis & label legal review | Verification plan defined |
| Seed round | Open · terms set with lead investor |
