KILDE | Product & brand

Range

Launch range and planned extensions

SKU	Format & cap	Wave	Role	Status
KILDE Naturell 330 ml	Tetra Prisma slim · screw cap	Launch	Hero SKU — on-the-go, gym, sauna; 12-packs online	Supplier quoted
KILDE Naturell 1 L	Same profile, taller · screw cap	Launch	Home, family, smoothie and mixology occasions	Supplier quoted
KILDE Økologisk 330 ml	Tetra Prisma slim · screw cap	Months 4–6	EU-Organic margin play in the fastest-growing segment	Under verification
KILDE Ananas / Mango 330 ml	Tetra Prisma slim · screw cap	Phase 2	Flavour extensions after Naturell velocity is proven	Planned

Cap status — controlled statement. The recommended launch direction uses a glacier-blue cap as a shelf-recognition asset. Final colour, material, MOQ, cost, food-contact compliance, recyclability and lead time remain subject to written supplier confirmation. The approved fallback is a white cap with controlled blue shoulder treatment. See the packaging system.

Explore the carton

Product exploration

Select a panel to inspect the approved Source of Life artwork — swipe on mobile. Nothing on this page moves unless you ask it to.

KILDE 330 ml front panel — The Source of Life system

Showing front panel

Ingredient statement

Ingredienser: 100% kokosvann. Not from concentrate. No added sugar (contains naturally occurring sugars). Subject to laboratory confirmation

Nutrition (per 100 ml, typical values)

Energy	82 kJ / 19 kcal
Fat / of which saturates	0.2 g / 0.2 g
Carbohydrate / of which sugars	3.9 g / 3.7 g
Protein	0.2 g
Salt	0.06 g
Potassium	~200 mg (10% RI)

Typical category values for design purposes. Subject to laboratory confirmation — no nutrition or potassium claim will be printed or marketed until the final recipe is lab-verified and reviewed under EU/EEA Regulation 1924/2006.

The resealable-cap advantage

KILDE is water you carry: open at the gym, close in the bag, finish after the sauna. Resealability is a stated product principle across every SKU — it is a spec requirement to co-packers, not an option.

Campaign films

KILDE in real life

From the morning kitchen to training and the sauna, KILDE belongs in the ordinary rituals that make up a Nordic day. Every film plays with its original sound — press play and turn it up.

The kitchen film · “Tap water is good. But nature made another source.”

The kitchen series · “Okay… that suddenly feels like a bad decision.”

The kitchen series · “Now that tastes like an upgrade.”

Everyday · From the fridge to the glass

After sauna · Calm, cold recovery

After training · Open, drink, close

Brand visualisations. Final production packaging remains subject to supplier and regulatory approval.

Brand & packaging

The story on the carton

Norway trusts water from the source — the kilde. Nature built a second one and sealed it inside the young coconut. KILDE brings it home: nothing added, nothing taken away.

Deep dives Explore the approved packaging system Brand book

Packaging legal status: Norwegian label set (ingredients, nutrition declaration, origin, storage, recycling, distributor, EAN) drafted to EU 1169/2011 order · label legal review pending. EAN uses a placeholder GTIN until GS1 Norway membership. Sustainability statements limited to carton/cap recycling sorting instructions until substantiated.

The product