KILDE Packaging System — Source of Life

Section 01 · System overview

One system, two formats

The approved direction is The Source of Life: the 330 ml and 1 L cartons carry an identical system — the same source line, coconut section, ripple and topography, the same glacier-blue cap, at correct relative scale. It is recognisable because one white family with one blue cap and one repeating line forms a shelf block that reads from aisle distance; it expresses KILDE as source → coconut → ripple → body. On shelf the caps form a continuous blue line; online the front panel survives thumbnail size; in hospitality the carton is calm enough for the table and legible enough for the fridge door.

Approved KILDE Source of Life cartons — 330 ml and 1 L side by side on a Coconut Ivory background, identical artwork and glacier-blue caps — Naturell 330 ml · Naturell 1 L — identical Source of Life system · design visualisation

Section 02 · Explore the pack

Explore the pack

Front, side and back of the approved 330 ml carton. Use the buttons, arrow keys, or swipe on mobile. Rotation starts only when you ask it to.

KILDE 330 ml front panel — The Source of Life system

Showing: front panel

Section 03 · Recognition

One line. Four meanings.

The system is built from four assets. At least two remain visible in every major packaging crop; the source line and the ripple always remain visible on primary packaging.

Close-up of the source line flowing from the cap down the KILDE front panel — 01 · Source line — begins beneath the cap and signals purity entering the pack

Close-up of the coconut cross-section at the base of the carton — 02 · Coconut section — identifies the category without generic tropical photography

Macro of the spot-gloss ripple detail on the carton surface — 03 · Ripple — creates a memorable focal event and communicates hydration

Macro of the debossed topographic contour texture on the carton — 04 · Topography — adds tactile depth and evokes nature, body and origin

Section 04 · Pack family

The family

Launch range first. Future formats appear here only as clearly labelled plans — nothing below implies commercial availability beyond the launch SKUs.

Launch

KILDE Naturell · 330 ml

100 % coconut water, not from concentrate, no added sugar. Resealable glacier-blue cap. The core on-the-go format.

Launch

KILDE Naturell · 1 L

The family and home format — identical system, identical recipe, built for the breakfast table and the fridge door.

Planned

KILDE Økologisk

A certified organic line under evaluation. Subject to sourcing, certification and commercial validation — not commercially available.

Phase 2 concept Flavour extensions carry the same source line and ripple, keeping the current across the shelf.

Section 05 · Panel & legal architecture

Four panels, one continuous flow

Front carries the logo, descriptor and hero narrative. Left carries the source story and ingredient statement. Right carries nutrition, certifications and recycling. Back carries the short brand story, legal copy, barcode and batch details.

Approved 330 ml carton shown from front and back, demonstrating the continuous source line across panels — Panel architecture · **Design visualisation — not for print**

Side and back panels carry ingredients, the nutrition panel, storage, country of origin, importer and company information, recycling information, the barcode zone and legal text zones. Every unresolved item below is a placeholder pending laboratory, supplier or legal confirmation — provisional information is never presented as approved final copy.

Verification status

Item	Current status	Required approval
Supplier carton dieline	Pending	Written supplier confirmation
Final nutrition values	Pending	Laboratory analysis
Norwegian label review	Pending	Food-law review
EAN / GTIN	Pending	GS1 registration
Cap colour and MOQ	Pending	Supplier confirmation
Food-contact documentation	Pending	Supplier declarations
Recycling statements	Pending	Final material confirmation
Final print proof	Pending	Physical drawdown

Section 06 · Cap specification

Material and cap direction

Cap status — controlled statement. The recommended launch direction uses a glacier-blue cap as a shelf-recognition asset. Final colour, material, MOQ, cost, food-contact compliance, recyclability and lead time remain subject to written supplier confirmation. The approved fallback is a white cap with controlled blue shoulder treatment.

This statement appears identically on the product page, this page, the Brand Guide, the supplier brief, the investor brochure and in the Excel model (07_SKU_Master).

Recommended direction

Glacier-blue cap on FSC-certified carton board with soft-touch matte finish, spot-gloss water lines and debossed topography — the primary shelf-recognition asset.

Approved fallback

White cap with a controlled blue shoulder treatment — activated only if the blue cap cannot be confirmed at launch volumes. Supplier verification: Pending

Section 07 · Claims status

The claims register

Every consumer-facing claim is tracked in one register. No claim marked pending, planned, review required or not approved may appear on final-facing artwork, the website or investor documents as an approved statement. Potassium and muscle-function claims are excluded from all final-facing artwork until formally approved.

Claim	Status	Evidence required	Approval owner
Pure coconut water	Pending supplier specification	Product specification	Management
No added sugar	Pending formula confirmation	Supplier declaration and lab test	Regulatory
Potassium source	Not approved	Laboratory result and legal assessment	Regulatory
Normal muscle function	Not approved	Approved nutrition claim conditions	Regulatory
Organic	Planned	Valid certification	Management
Natural electrolytes	Review required	Composition and legal review	Regulatory

Section 08 · In context

Packaging in context

The identical approved carton, at shelf and in life. Conceptual brand visualisations — not photography of production packaging.

KILDE cartons repeating along a retail shelf, the source line forming one continuous current across the facing — One current across the shelf

KILDE carton beside a folded towel on a sauna bench — After sauna

KILDE carton on a bench in a training studio — After training

KILDE carton standing on a rock in still fjord water — From the source

Section 09 · Documentation & archive

Documentation

The controlled specification and the brand presentation are published in the data room. Production artwork remains controlled and is released to suppliers on request.

Download packaging system (PDF) View brand presentation Request supplier artwork package

Development archive. Earlier packaging concepts and the original concept study are historical development material — clearly marked, separated from the approved direction, removed from principal navigation and held in the controlled data room as the Packaging Development Record (KD-10). Archived boards are labelled «Not approved for production».