Sebastian Lie-Helgesen · CEO / Founder
Sebastian founded Kilde Kokosvann to close a gap he experienced first-hand: Norway has Europe’s strongest training, sauna and outdoor culture — and pays the continent’s highest prices for natural hydration. KILDE is his answer: a Norwegian brand, built on Norwegian trust in water from the source, supplied by an asset-light chain he can run with discipline.
He leads strategy, supplier and 3PL contracts, cash management, outlet sales in phase 2 and the retail negotiation in phase 3.
His strength is commercial execution close to the customer: supplier qualification, the DTC and outlet build, and the discipline of the published financial model are founder-led. The long-term ambition is explicit — make KILDE the Nordic region’s recovery brand. Full curriculum vitae available in the data room.
Planned hires
| Brand & content lead | freelance retainer · day 1 Planned |
| Ops coordinator | fractional · month 3 Planned |
| Field sales rep | part-time · month 6 Planned |
| Athlete ambassador | signed during phase 1 · product + rev-share Under discussion |
| Second sales / KAM | month 18 · retail phase Planned |
Board, governance & external professional advisers
| Company form | Norwegian AS Formation funded by this round |
| Accounting | External authorised accountant; monthly management accounts Engaged at formation |
| Financial controls | Dual approval on payments above threshold; container purchases board-approved |
| Legal & compliance | External label/food-law counsel; trademark counsel (Patentstyret + EUIPO) Proposed |
| Board | Founder + investor representative at close; independent chair targeted within 12 months Planned |
| Reporting | Monthly management reporting; quarterly investor report: cash, units, channel KPIs vs the published model |